Experience
BMW Group · Interaction Designer & Project Lead
Oct 2023 – Present
Innovation & Emerging Technology. Additional projects are under NDA and happy to discuss in interview.
Sole designer + PMGlobal deploymentFeatured by Meta
- Led stakeholder discovery and turned business requirements into scoped tasks for a cross-functional dev team.
- Observed live technician training and mapped the full repair flow step by step as the team's source of truth.
- Designed the core interaction system: virtual toolbox UI, tool-to-part logic, and assembly signifiers, validated in technician usability tests.
- Designed three training modes (Practice, Repair, Troubleshoot) plus a teaching-aid Impossible Mode, with gamified repair orders tracking live labor costs.
- Owned branding, trailers, and stakeholder decks. The department's first project industrialized for global deployment to BMW's EV technicians.
Sole designer6 departmentsIndustrialized
- Led research with tenured end-of-line inspectors to fit the solution passively into their existing workflow.
- Designed the journey for a wearable camera feeding a live inspection model that verifies steps in real time.
- Built the front-end proof of concept in the Density design system and defined confidence criteria with the ML team to prevent false positives.
- Designed a self-service video data processor where narrated recordings are transcribed to auto-label training data.
- Delivered a POC later handed to six departments, each industrializing it for its own production use.
Design contributorLive in ChatGPT DE
- Kicked off the initiative with a pretotype trailer that built early cross-departmental support.
- Prototyped early concepts in the NEO design system before shipping Phase 1 within OpenAI's design system.
- Prototyped in-chat experiences, including a configurator rendering model, trim, and color live in conversation.
- Designed a handoff flow carrying configuration progress into BMW's official configurator.
Earlier
Freelance · UX/UI Designer
Jan 2023 – Aug 2024
Visual identities and interactive prototypes for early-stage startups and small businesses, including the launched site for Aladdin Mediterranean Cuisine.
BMW × SCADpro · Art Director & UX Lead
Mar – Jun 2023
Directed visual and UX design for speculative interaction concepts in a multidisciplinary studio team, aligned to BMW's brand and product vision.
Deloitte Digital × SCADpro · UX Designer
Jan – Mar 2023
Built a market-ready digital product concept through user research, persona development, and rapid prototyping.